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The first phase was "break through" to establish a foothold and convince sales partners that Huawei is a brand they can trust. The second phase began last year: growth. The third phase is to be a leader, which means more than 15 percent market share worldwide. How soon will Huawei enter the third phase? "We will finish the second stage in the year of 2017," Ren said. When the company reaches the leadership stage, it will be rewarded with easier sales as people recommend Huawei phones to friends and family and brand loyalty increases, he added.
Much of Huawei's success has come from its strong position in its home market, While the company has made strides in select countries around the world, it remains essentially shut out in key markets such as the US, where its brand is virtually nonexistent despite a campaign to build awareness, Huawei will sell the P7 in the US, though it won't start there, "For operator resale channels, we still need discussions with our customers," Ren said, referring to partners like case for iphone 6 AT&T, Verizon, Sprint, and T-Mobile that are responsible for shipping many phones into consumers' hands..
How exactly does a company become recognized? In Europe, one successful route has been sponsoring soccer teams in the UK, France, Italy, Spain, and Germany. Globally, the number of consumers that recognized Huawei as a smartphone maker more than doubled to 52 percent from 2012 to 2013. It's even more in some countries: 60 percent in Spain and 58 percent in Germany. "It helped us a lot to improve the brand awareness," Ren said. New flagship Android phone continues Chinese firm's push to become premium, global brand. Also: a Google partnership.
Over the next 12 months, 44 percent of feature phone owners planning to get a smartphone are at the very least considering switching current carriers, Kantar reported Wednesday, A little over one-quarter of feature phone owners will be switching carriers in the next year, Feature phones are quickly losing steam in the mobile space, For the first time recently, the devices are no longer the most popular mobile gadget purchases, being replaced by smartphones, Although carriers might prefer that -- there's more money in data devices, after all -- they might be a little more concerned now that Kantar's data is case for iphone 6 out..
In addition to looking at general consumer plans, the company examined customer loyalty to the top carriers in the US during the first quarter of the year. Kantar found that 91 percent of Verizon's current smartphone customers have no plans of going elsewhere, followed by 89 percent of T-Mobile customers. AT&T came in third place at 83 percent smartphone customer loyalty. Sprint was last at 74 percent. It was an even more concerning story on the feature phone side, with 60 percent of Sprint feature phone customers saying they'd stick with their current carrier. AT&T was tops among its own feature phone customers, with 75 percent loyalty.
So, what ultimately determines a customer's loyalty? Devices aren't nearly as important as one might think, "The data points collected from smartphone owners and intenders indicate that while device portfolios and customer care are important, the real battleground in carriers' acquisition and retention is quality of service and competitive pricing," Kantar Worldpanel Comtech Chief of Research Carolina Milanesi wrote in a statement, CNET has contacted US carriers for comment on the report, We will update this story when we have more case for iphone 6 information..
Nearly half of current feature phone owners could switch carriers in the next 12 months, and Sprint appears to be in jeopardy of losing a large number of customers. Customer loyalty -- or the lack thereof -- might prove to be an issue for US carriers in the next year, according to new data from research firm Kantar Worldpanel. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
In a Guardian story published Wednesday, a Facebook spokesman said the social network modified Moves' terms and conditions so its team could work on, and improve, the program, That followed outcry from users who noticed that the changes allowed certain data from Moves to be shared with Facebook, In the minds case for iphone 6 of critics, that violated a commitment made by the Moves team saying it would not "commingle data" with the social network, Facebook acquired Moves late last month, The app keeps track of a user's daily fitness routine, as well as the places they visit, The free app is available on iOS and Android, and users were concerned that its function of sharing location could give Facebook too much information on those who use both its social network and the app..