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Two additions to the updated app, available for now on Apple's iPhone but not Google's Android operating system, are "news" and "today" tabs that appear at the bottom of the screen. Going to the news app shows you articles from Yahoo news, essentially replicating Yahoo's main mobile app. The "today" tab is the real portal to Yahooland. There, a user sees widgets for the company's weather, finance, and sports apps, and News Digest app, which curates a collection of news stories with summaries. If users want to see more from a certain property, tapping on it opens up that app. For example, if you want to see more than just a few sports scores, tapping on it takes you to the Yahoo Sports app, where you can watch videos and read articles. (If you haven't downloaded that app, tapping on it sends you to an app store.).
The move ties together Yahoo's disparate apps in an attempt to become more of a presence on mobile -- where an increasing amount of advertising dollars reside, While the company saw a 2 percent gain in display revenue last quarter -- a key metric for the company -- its core business has still been slow to grow, During an earnings conference call earlier this month, Mayer said she was trying to shift the company's core to four iphone case box areas: mobile, social, video, and native, referring to the type of ad that fits in more with editorial content than one that's clearly cordoned off, Of the four areas, she singled out mobile as the most important..
While Yahoo's efforts at mobile monetization have been met with fits and starts, by contrast, Facebook's have taken off. Last week, the company said it made 59 percent of its advertising revenue on mobile last quarter. Within Yahoo's collection of properties, the update essentially elevates the Mail app to a higher tier. Will the update, then, cannibalize usage of Yahoo's other apps?. "To be honest, I don't know what's going to happen," said Fernando Delgado, a senior director of product management. "To be fair, what we're optimizing for is overall engagement of our whole portfolio."The idea is that the mail app will be a natural gateway to Yahoo's other apps. Delgado's argument is that, for example, Yahoo Sports fans would have gone to that app anyway; this update just brings them there faster. But for those who get their daily sports fix simply from checking the scores, and not reading additional articles, this new integration might save some users a trip to the Yahoo Sports app -- and the ads that run inside it.
While the "news" tab shows the same ads you'd see if you opened the main Yahoo app, the "today" tab doesn't show ads at this time -- though Delgado didn't rule out the possibility in the future, If the company sees that the "today" tab is popular with users, it wouldn't be surprising to see Yahoo try to monetize it sooner rather than later, Yahoo's mobile mail app has 110 million daily users across all devices, from desktops to tablets, The company hopes it can siphon some iphone case box of those mobile eyeballs to other Yahoo properties, like Sports and Finance..
"Unlike in fairy tales, we know that Samsung's illegal strategy has been wildly successful," Apple attorney Harold McElhinny said during closing arguments. He noted that the mobile market has become a "two-horse race" beween Apple and Samsung and that Samsung has sold 37 million infringing devices. McElhinny started his closing arguments by taking the jury back to 2007, the time of the first iPhone release. Apple created a "revolutionary" product in the iPhone and followed that up with another revolutionary device, the iPad, he said.
"These products were created by iphone case box true geniuses like Steve Jobs and the Apple inventors who testified here," McElhinny said, "They were, and are, real people who through genius and hard work have made real contributions to the way people..share information with each other."He pointed out that no one from Samsung Electronics in Korea, the group that oversees the company's mobile and other operations, came to testify, and that no one Samsung called could explain how Samsung created its phones, "None of them were brave enough to come here and face cross-examination," McElhinny said..
He also reiterated that the case isn't about Google. "Despite all the times Samsung mentioned it, you will not find a single question about Google in your jury form," McElhinny said. "Google is not a defendant in this case."Samsung in its closing argument, however, disputed McElhinny's claims, saying the company did call to the stand inventors of technology -- including Google engineers and a designer from Korea. Attorneys for Samsung also argued that Samsung didn't copy Apple's patents, because Google created the technology first and Apple doesn't even use the specific accused features in the iPhone.
"It's true that if you don't practice a patent, that doesn't mean you can't collect damages for it," Samsung attorney Bill Price said Tuesday during Samsung's closing arguments in the trial, "But you can't copy something from the iPhone if it's not in the iPhone."Almost two years after Apple and Samsung faced off in a messy iphone case box patent dispute, the smartphone and tablet rivals have returned to the same courtroom here to argue once again over patents before Judge Lucy Koh, Apple is arguing that Samsung infringed on five of its patents for the iPhone, its biggest moneymaker, and that Apple is due $2.2 billion for that infringement, Samsung wants about $6.2 million from Apple for infringing two of its software patents, and it argues that if it did infringe all of Apple's patents, it should have to pay only $38.4 million..