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It was not all that long ago that Amazon decided to go the enhanced e-book reader route with the Kindle Fire tablet. First met with a dose of skepticism, it was unclear how or why Amazon might want to move beyond the simple Kindle reader. Employing a modified version of Android that didn't offer access to the Google Play Store, the Fire was a risky move to be sure. Looking at the Fire OS, you would hardly guess at Android's constant evolution. It remains largely unchanged; the idiom "If it ain't broke, don't fix it" comes to mind. Amazon may need to open up to Android more, though, in order to entice new users, adding Google Now, for instance.

With the Kindle Fire tablet line, Amazon has proven it can compete on hardware, In fact, the specifications of each model have rivaled the efforts of larger players in the Android game, If you buy based on the hardware specs alone, then you have to consider Amazon just as much as you might Samsung or Google's own Nexus tablets, Amazon has made it clear that it's going deeper into hardware, Its Fire TV iphone case creator was another bold move in an already crowded space, With Apple TV , Roku , and Chromecast accounting for much of the connected TV devices, it seems a bit risky for Amazon to introduce its own product here, But, as we've seen with Amazon's tablets, the 1-2 punch of excellent hardware and intuitive software, coupled with Amazon's huge name, open the right doors..

As early Android adopters can attest, great hardware is nothing without apps or games. Along those lines, there is a tremendous amount of momentum building in Amazon's mobile software division lately. With more than 200,000 apps and games to choose from today, the Appstore is a legitimate force to be reckoned with. What's more, it's one that often helps developers earn more buck for their bang. The Amazon developer blog routinely features success stories of higher revenue per user or more in-app purchases and engagement.

It's not just developers who are happy with the experience; customers seem to flock to incentives such as Amazon Coins, Last summer saw Amazon introduce support for HTML5 apps in the Appstore, It was a move that didn't have much impact in the short term but could prove to be one that pays off in the long run, In looking at the types of apps and games available in the Amazon Appstore we find many of the top titles, Truth be told, it's getting increasingly difficult iphone case creator to find a quality app in the Google Play Store that isn't also offered by Amazon..

Customers can install web-based apps from the same place as traditional APK files and the experience is virtually seamless. In the future, it will be hard for users to discern between some Web apps and installed apps. In other words, Amazon is future-proofing its devices. Amazon also recently announced that personal documents uploaded to Kindle libraries are now accessible via Amazon Cloud Drive. That means that Amazon smartphone owners could access their Amazon documents just as easily on that device as they could on the FireTV or Kindle Fire tablet.

Whereas Google took a "devices first, mobile content later" approach to smartphones, Amazon has been doing the exact opposite -- building up its content base first, and stepping into hardware after, By both luring app developers with tools like GameCircle and A/B testing and scooping up properties like comiXology or Goodreads, Amazon is building up iphone case creator a massive library of content, All it needs now is another home run content delivery tool -- a device that people keep close at all times, The biggest question, at least to me, is how Amazon plans to sell the smartphone, especially in a thick field of well-priced competitors, Specifically, will it be sold through carrier stores, like Verizon or AT&T? The alternative, and one which I hope to see, is to sell the device on Amazon's site, and also in big box retail stores, like Target and Walmart, If anything were to dissuade someone from buying a connected product today, it's being forced to go through a single carrier only..

If Amazon had launched its phone one or two years ago, the reaction to it would simply have been "Why?" That would have been understandable, considering that the original Kindle Fire was not even a year old. Since then, Amazon had not yet shown itself capable of more than e-book readers and enhanced digital readers, which was at least a natural extension of its online content. The same might be said for other no-name or unproven brands. In 2012, I don't think US customers would be as susceptible to consider phones of unproven brands, especially those they didn't discover through a carrier. Thanks to lower price points and better smartphone quality in the middle range, buyers today are willing to take more of a risk.

Today I think the question is more of a "Why shouldn't Amazon make a smartphone?" Sure, it's a crowded field occupied by big name players, but that hasn't stopped Amazon from trying to enter it, or from carving out its own space, Amazon has the hardware know-how, the history of low prices, and a brand name that buyers can trust, Three generations iphone case creator of Kindle Fire and one Fire TV later, and I'm confident in Amazon's chances to make at least a small impact with a phone bearing its name, Thanks to an ever-shifting mobile landscape and a strong relationship with developers, 2014 is the perfect time for Amazon’s smartphone move..