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For the second fiscal quarter, Apple reported earnings of $10.2 billion, or $11.62 a share, compared with $9.55 billion, or $10.09 a share, in the year-earlier period. Per-share earnings were better than the $10.19 projected by analysts. Sales for the period ended March 29 rose 4.7 percent to $45.6 billion, better than what Apple and analysts had estimated. Apple in January had projected second-quarter revenue of $42 billion to $44 billion. Analysts, meanwhile, estimated revenue would total $43.5 billion.
Apple reported a gross margin of 39.3 percent, better than its estimate of 37 percent to 38 percent, Apple's gross margin, a measure of sales after removing costs like manufacturing, has fallen since its high of 47.4 percent in early 2012 as customers opt for lower-cost devices, Apple also said it would buy back up to $30 billion in shares on top of the $60 billion it already committed to repurchase by 2015, The company was pressured earlier this year by activist investor Carl Icahn, who wanted Apple to buy back $50 billion worth of shares this year, He dropped his proposal in February after saying Apple was close to fulfilling his iphone screen protector useful requested repurchase target..
On Wednesday, Icahn tweeted that he's happy with the increased buyback but believes the shares remain "meaningfully undervalued."Apple also increased its dividend by 8 percent and declared a dividend of $3.29 per share, payable on May 15. The company said it will tap the debt markets to fund the cash return. The board also announced a 7-for-1 stock split. Each Apple shareholder of record at the close of business on June 2 will receive six additional shares for every share held on the record date, and trading will begin on a split-adjusted basis on June 9.
Apple has split its stock three times in the past, with payable dates of June 15, 1987; June 21, 2000; and February 28, 2005, Those splits came after Apple's shares crossed $100, In 2007, Steve Jobs was asked whether Apple was planning another stock split when the shares once again gained, He said no, citing Google and Berkshire Hathaway, whose shares hadn't been split, Cook, however, has taken a more investor-friendly approach, instituting the company's first dividend and buying back millions in stock, From August 2012 through March 2014, Apple has spent $66 billion in cash on its capital return program, The dividend and iphone screen protector useful repurchase bring Apple's current capital-return program to over $130 billion from its current level of $100 billion..
Apple said on its investor relations Web site that it decided to split its stock "to be more accessible to a larger number of investors."Update, 2 p.m., 2:15 p.m., and 5 p.m. PT with additional details. The electronics maker surprised analysts with a better-than-anticipated quarter, sending shares up sharply in after-hours trading. Apple on Wednesday posted better-than-expected quarterly results, said it would return more cash to shareholders, and announced a 7-for-1 stock split. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
"According to the latest NPD Group Retail Tracking Service report, Fitbit's market share is higher than it was before the launch of Force," Fitbit said in a statement given to CNET, NPD calculates market share based on the number iphone screen protector useful of units sold, not sales in terms of revenue earned, Before the release of the Force in October, Fitbit's unit market share of wearable fitness trackers was 64 percent in the time span between September 29, 2013 and November 2, 2013, In the period weeks after Fitbit halted sales of the Force and issued its recall due to skin irritation issues -- from March 9, 2014 to April 12, 2014 -- Fitbit's unit share had grown to 67 percent..
"Fitbit has confirmed those numbers with us and they are correct for the time periods stated," said NPD spokesperson Sarah Bogarty. The report and its findings, while available to the public, require a subscription to NPD's industry newsletter. On the heels of Nike's decision this month to downsize the team behind its FuelBand fitness tracker, speculation regarding the health of the wearable technology market is running high. For Fitbit, the front-runner in the wrist race, it's an especially sensitive issue.
The company, founded in 2007, led the fitness tracker market in 2013 with 67 percent of units sold through brick-and-mortar and large e-commerce retailers, That's nearly iphone screen protector useful triple that of Jawbone, which claimed 19 percent with its Up band, and far ahead of the FuelBand's 10 percent share the fitness tracker market, Yet, mounting reports of rashes and other skin issues caused by the $129 Force -- an upgraded version of its $100 Fitbit Flex wristband that includes a larger screen that displays time and tracking data -- forced the company to stop selling the device and issue a recall in February..