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Qplay will face the challenge of convincing consumers to forgo big-name devices for a newcomer that seems less flexible, at least for now. Ramsay said Qplay's draw is in its capabilities in personalization and the ease of which people can share videos and playlists. He mentioned one scenario in which someone could make a playlist for a specific movie that might include the movie itself (once those premium content deals come through), interviews with the actors, and behind-the-scenes extras. The user can then make the playlist available to other fans. One aspect that consumers might enjoy is that when you add a video to a playlist, you skip the pre-roll advertisement that would have played.

"It transforms short-form video into a long-form experience," Ramsay said, You can do an awful lot of that with YouTube playlists and a Chromecast already, but Ramsay insists that culling content from a variety of sources other than YouTube is what sets Qplay apart, For its part, Ramsay said, the company discussed the possibility of partnering with Google to use the Chromecast as a way of beaming into TVs, but ditched the idea because the device didn't do enough to support Qplay's plans for playlists and setting up an environment where iphone screen protector wirecutter videos from different apps can intermingle..

Ramsay said that the company also has plans for premium services, such as watching live TV or implementing DVR capabilities, and or letting a user upload personal content straight to a queue. To that end, the company gives itself room to experiment with the business model in its terms of service. Right now, use of the service is free with the purchase of the $49 TV adapter, though the company said it reserves the right to charge for service in the future. Ramsay also said he'd like the adapter to eventually be bundled into the price of the service.

To be fair, Ramsay stressed that the launch will be in an "early adopter" phase, But, like the support for Netflix and Hulu that are for now sorely missing, users will have to wait and see how those other premium services will play into the Qplay ecosystem, Qplay's device and service will stream video playlists from the Internet onto your TV, But will it be enough to compete with the likes of Chromecast and Roku?, The folks who co-founded iphone screen protector wirecutter TiVo are unveiling their follow-up act: a streaming device and service that lets you create video playlists from across the Internet, play them on TV screens, and share them with others..

Michael Ramsay and Jim Barton, who unveiled TiVo 15 years ago though have since moved on, are trying a different twist on televised entertainment with Tuesday's launch of Qplay. The service enables users to stream ready-made playlists of online video focused on different topics, from sites such as YouTube, Vimeo, news organizations, Facebook, and Twitter to a television screen. Users can also build their own playlists and share them with other Qplay users. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

"China's one of the most competitive markets in the iphone screen protector wirecutter world and we went from 0.1 percent market share to 13.1 percent in 24 months," he said, "The question is how did we do it, and how can we do it outside of China."Howard explained that there were three keys to the company's current and future success -- the first key is "product." By offering something different and better, the consumer would choose Lenovo's products instead of a competitor, The second is branding -- the company has leveraged on its successful PC business to bring aspects such as quality and durability to its handsets..

The last key Howard highlighted was partnerships -- the company tends to go for partners who understood the local market, such as Ingram Micro in India. "It's important to choose the right partner. We have a history of long term relationships and we don't like to have many, many partners", said Howard. "We like to have very good partners and work closely with them to drive our business."During Lenovo's walk phase, where it started selling its handsets and tablets in emerging markets such as Latin America and some parts of Asia, Howard said that he had expected its entry-level devices to be the most popular, and was instead surprised to find strong demand for its mid-tier and high-end devices that are sold without subsidies.

Perhaps this is also a sign that HTC is on to something -- the Taiwanese company had previously announced its renewed focus in mid-tier segment with the launch of two new mid-range handsets and iphone screen protector wirecutter as this earlier interview with a high-level HTC exec shows, the mid-tier is probably the new battleground for smartphone manufacturers, As the company embarks on its run phase to become a global player in the mobile market, the purchase of Motorola from Google pretty much seals the deal for Lenovo, Howard says that Lenovo may reintroduce the brands back into markets where Motorola had previously pulled out off..