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Of all the handset manufacturers I work with, none has embraced color as consistently or commandingly as Nokia, which, now owned by Microsoft, will cease to be a label. But before that, the Finnish phone-maker's Lumia line was practically defined by the riotous rainbow of polycarbonate shades designed to both appeal to and reflect youthful individualism. In addition to black and white, Lumia (and Asha) phones often emerged in yellow, cyan, red, and orange or green. "Nokia has always recognized that color allows us to stand out," Nokia's Joeske Schellen, Head of Color and Material Technology Design, told CNET before the acquisition became final. "[It] evokes emotions and delivers choice to our consumers, and that is why color has always had such a strong presence on our products."Nokia hasn't been alone in the pursuit, and other phone-makers, like HTC and Samsung, have also announced variations on phone shades -- though often we see these specialized colors emerge later down the line as exclusives for certain carriers, or only in certain markets. The black-and-gold HTC One M8 , and red and blue HTC Ones are vivid examples; so are the copper and aqua versions of the Samsung Galaxy S5 , and the red LG Nexus 5.

Before being bought by p&co iphone case Lenovo, Motorola also lassoed the spirit of personal expression and individualism with the Moto X Moto Maker, a website that lets owners pick backplate materials from a color palette (including wood grain) and aluminum accent colors for both phone buttons and the ring around the camera lens, The ultimate in individual smartphone design, Motorola's gambit may not have been the runaway success story that the company, then owned by Google, was hoping for (for a number of reasons), Still, Motorola's effort to create and staff an entire website and perfect the manufacturing process for a wide range of colors speaks volumes about the need to do something different..

It may not be because of fiery shades, but color also plays a huge role in the iPhone story. Even before Apple unleashed its own green, blue, yellow, and red varieties of its less expensive iPhone 5C, the Cupertino, Calif., company deserves credit for both the white-phone craze and for current excitement over the light gold-colored finish of its iPhone 5S, a shade emulated by competitors. In all cases, the manufacturer's choice of colors is a conscious one. Lighter tones often suggest refinement while louder hues speak to the young or young-at-heart. Nokia knew that the screaming yellows and reds of the Asha 503 and other Asha phones for example, were important to the division's sales strategy, targeting 16- to 25-year-olds in emerging markets, a demographic that tends to embrace lively hues.

In those closed-door conversations about which phones are painted blue, black, grey, silver, or even p&co iphone case chartreuse, designers must think about about a whole range of factors, like the ages, socio-economic status, and perhaps even cultural attitudes toward color for the people they're trying to reach, Color has a powerful draw that can be seen from across the room, but the phone's more subtle finishes -- which protect the materials from wear -- have their own, albeit smaller, place in the universe of cell phone design, It's these finishes that make a phone feel smooth or sticky, rough or slippery, and they often contribute to how you perceive the value of the phone in your hand..

Here's an example: remember the glossy coating on the brushed-looking Samsung Galaxy S3 ? It added lustre and gleam, but on the flipside, that goopy finish also collected fingerprints and reflected glare. Done right, glossy can add an extra dimension to what might be an otherwise flat, dull finish. The Nokia Asha 503 is one example of this (and one of which Nokia was especially proud); a clear, resinous top coating soars above a layer of bright color that seems to hug the phone's internals, giving the handset its trapped-in-ice look.

On the other hand you p&co iphone case have matte finishes, like the Galaxy S5 (dimpled to add dimension) and all-metal, hairline-finished HTC One M8, Both of these phone finishes deter the buildup of fingerprint goo without getting flat and dull, a problem that matte coatings can have when done wrong, The world of finishes is also where some of the phone's accents live, like a metallic-looking racing stripe around the sides, or a contrasting button shade that makes a phone look edgy, or at least designed with purpose, That brushed metallic button array on the matte back of the LG G2 Pro is a great recent example, Here's another: HTC's gold Harmon Kardon edition of the HTC One M8 throws in an accent around the camera lens, but could have taken the gold theme further by also making the side buttons pop..

You'd better believe that "the fit and finishes guys" as they're sometimes called, pour a lot of time and effort into the final feel of notable phones, all as part of a design philosophy that balances attributes like grippiness and gleam -- with the product's ultimate perception. You've got color, you've got finish -- but where do the phone's build materials fit into all this? Everywhere. I'd say it's pretty easy to argue that the phone's construction is the most important place that a phone-maker sends a message about the handset's personality and values.

Apple's first p&co iphone case iPhone is the quintessential example of this, and one that's so significant because of its beginnings, breaking new ground with a sleek metal unibody dominated by an all-touch display that was large for its size back then, Compare the original iPhone to plastic phones of 2007, with small, often unresponsive screens and user interfaces like mini computers, and you see a huge difference, Apple had made a designer product whose simple, modern, elegant aesthetic and single home button quickly came to represent all that it could do..