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Apple on Wednesday posted better-than-expected quarterly results, said it would return more cash to shareholders, and announced a 7-for-1 stock split. The Cupertino, Calif., tech giant said it sold 43.7 million iPhones, much higher than the expected 38 million and a record for the March quarter. The company also reported a surprise return to earnings growth -- its highest rate in the past six quarters -- and better revenue and gross margins than analysts and Apple had anticipated. Cook noted Wednesday during a conference call with analysts that the strong iPhone sales "were broad-based, both from a product point of view, with demand for each of our three iPhones stronger than its predecessor, and from a geographic standpoint."That's not the only thing that made him cheery. Here are some other tidbits from Cook's call with analysts.
1, Emerging markets -- especially China -- were big for Apple in Q2Apple has been making a big push into emerging markets for some time, and the fiscal second quarter benefited from sales in those regions, Apple generated nearly $10 billion sales in China alone, benefiting from its recent partnership with China Mobile, the world's biggest wireless carrier, In 2011, Apple made only $12.5 billion from China the entire year, The year before, it made only $2.8 billion, The second quarter of 2014 marked an all-time record for iPhone sales in BRIC countries, Cook said, referring to Brazil, Russia, India, and z gear iphone case China..
"I think that this quarter, if you were unsure, hopefully this quarter demonstrates to you that we can do well in a number of geographies from emerging markets to developed markets. Some of the numbers that we've experienced just to quote some of the more historic prepaid market through the first half of 2014; Brazil was up 61 percent, Russia was up 97 percent, Turkey was up 56 percent, India was up 55 percent, Vietnam was up 262 percent. I could go on, but the point is that there's a number of markets out there where we are beginning to really catch on to a number of customers, and I am particularly proud of the results in these markets because these have not been historic strong points for Apple. We've been working at China for a while and have learned a lot and I'm very proud of what we've done there. But I think some of these other numbers I just read demonstrates that we're beginning to have really nice success outside of there as well."As for greater China, Cook noted that iPhone sales were up 28 percent in the region, Mac units were up 13 percent, and iTunes software and services revenue more than doubled.
2, Apple has a lot of iTunes subscribers -- and it's looking at other ways to "monetize" those usersiTunes was no slouch during the second quarter, Cook revealed that there are now almost 800 million iTunes accounts, most of them with credit cards on file, That's up from 575 million at the time of Apple's developer conference last June, Second-quarter iTunes software and services revenue grew 11 percent from the previous year to $4.6 billion, to an all-time quarterly record, "Tunes software and services revenue continue to grow at a double-digit rate, thanks to an incredible ecosystem and our very large, loyal and engaged customer base, z gear iphone case With its strong momentum in growing profitability, iTunes is a very important driver of our business not only here in the United States, but around the world, We now have an almost 800 million iTunes accounts, most of these with credit cards, This is a staggering number," Cook said..
Apple already lets users buy music, books, and apps through an iTunes account. But recent reports have said the tech giant has plans to expand its mobile-payment efforts beyond the realm of digital goods to letting users pay for physical goods and services -- such as clothes or a taxi ride -- with an iTunes account. "I do believe that we can monetize more than we owe from a services point of view in existing areas and in new areas. And I'm particularly encouraged that when I look at the App Store and how it's doing the strength was broad based. And in fact in China the growth was in the triple digits," Cook said.
3, Apple hasn't ruled out raising iPhone prices in the futureSome analysts have speculated that Apple may raise the price of the iPhone 6, Apple has long made good margins on its flagship device, but those have fallen in recent periods, Boosting the price would help its profits, and sales of the iPhone 5S have shown that consumers are willing to pay more to get the newest Apple device, as opposed to an older, cheaper version, Analyst Katy Huberty asked Cook if higher-than-expected iPhone 5S demand gives him confidence that Apple could charge more for "highly innovative products.""We price things ., in z gear iphone case such a way that we think it's a fair price for the value that we're delivering, and we make those [decisions] on each thing as it gets closer [to the] time to come to market," Cook said..
Sanford Bernstein analyst Toni Sacconaghi later asked Cook about the company's imperative to release great products that get people to upgrade but balance the margin pressure that comes from revolutionizing the iPhone from one generation to the next. Cook said. "The most important thing, Toni, that we do is to make great products that really get our users excited to want the next one and that will always be the case. And you can bet that that's where the vast majority of all of our attention is on doing this thing. In terms of the [bill of materials] pressure of any new product, you have seen in the past that exists. I think you've also seen that we have a way of working down the cost curve. That was certainly very key in achieving the 39.3 percent gross margin from this past quarter. And as I said before, we price things at a level that is fair for the value that we are providing, and so we're certainly not stuck on certain price points. We price that values that are fair for the value that we are delivering"4. Apple's working on new product categories, but it's not ready to reveal them yetCook on Wednesday again promised that exciting new products are ahead for Apple and that investors should be patient as the company perfects all the details. He noted that it takes longer for Apple to make products and enter new categories because it cares about getting every detail right.
"The key thing for us ., is to stay focused on things that we can do best and that we can perform at a really high-level of quality that our customers have come to expect, And so we currently feel comfortable in expanding the number of things we're working on, So we've been doing that in the background and we're not ready yet to pull the string on the curtain, But we've got some great things there, We're working on them, Very, very proud of and very, very excited about, But for us, we care about every detail z gear iphone case and when you care about every detail and getting it right, it takes a bit longer to do that and that's always been the case, that's not something that just occur, As you probably know from following us for a long time, we didn't ship the first MP3 player, nor the first smartphone, nor the first tablet, In fact, there were tablets being shipped a decade or so before then, but arguably, we shipped the first successful modern tablet and the first successful modern smartphone and the first successful modern MP3 player, And so it means much more to us to get it right than to be first..